Resources for Researching an Employer
TOOLS TO EVALUATE YOUR POTENTIAL EMPLOYER
While an interview often focuses on whether you’re the right fit for the company, it’s equally important to assess if the company aligns with your career goals and values. Effective research can know what questions to ask during your interview, as well as help make an informed decision about whether the employer is right for you.
Here are some top resources to consider when researching a employer:
1. Google
Google is your first stop for a broad overview of a company. Use it to find information about the company’s history, recent news, and its position within the industry. It’s the gateway to finding just about anything you’d like to know about a company, its competitors, and general online presence.
2. Company Website
The company’s website offers valuable insights into how it wants to be perceived. Take some time to see what its vision and values are and compare them to your own. Check for any recent blog posts or news updates that highlight company achievements and initiatives.
3. Glassdoor
Glassdoor provides anonymous reviews from current and former employees, offering a glimpse into the company’s work environment, management style, and employee satisfaction. Additionally, you can find salary estimates, interview questions, and details about other job openings at the company. While reviews should be taken with a grain of salt, they can provide useful context about potential workplace dynamics.
4. Social Media Networks
LinkedIn is a powerful tool for networking and can offer insights into a company’s culture and the backgrounds of its employees. Check out the profiles of current employees and company posts to gauge the organizational atmosphere and employee engagement. Additionally, examine the company’s presence on platforms like Facebook and Instagram to see how it interacts with its audience and handles public relations.
5. Indeed
The researcher’s best kept secret is the company page on Indeed. Not easily found, or widely promoted, it allows you to see a company’s overall rating and the number of employees, while providing links to all its current job openings.
By using these resources, you can gain a good understanding of a potential employer and make an informed decision about your next career move.
