Google is increasingly rewarding pages that:

• Contain unique, human-originated content
• Provide first-hand experience information
• Include local expertise
• Show E-E-A-T signals (Experience, Expertise, Authority, Trust)

We need to collect that kind of info from you, to add to your branch page. Search visitors already navigate to these branch pages, both clients and candidates. This effort is about increasing highly qualified visitor volume of both search audiences. Showing up in front of our competitors means being more explicit, but don't over-do it: stay genuine.

This tool is broken into sections asking you for a lot of info. You can save your entry and continue it later, submitting it as ready and final when complete. You'll be asked to provide info on:

• Team Information
• Office History
• Office Visitor Instructions
• Local Affiliations and Local Events
• Job Seeker Success Story
• Talent Seeker Success Story

Thank you.