Job Title: Marketing Manager

Location: Plano, TX

Pay Rate: $81.34 per hour

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Marketing Manager

Top Skills:

1. Performance media strategy
2. Cross-functional collaboration
3. Revenue growth

Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:
• Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
• Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
• Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
• Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
• Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
• Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
• Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
• Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
• Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
• Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
• Partner with our Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
• Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
• Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
• Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
• Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
• Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
• Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
• Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
• Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.

Requirements:
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
• 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
• Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
• Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
• Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
• Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
• Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
• Experience developing campaign reports and communicating performance results to marketing leadership.
• Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
• Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.

Preferred Skills:
• Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
• Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
• Experience working across multiple product categories and managing integrated performance media campaigns.
• Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.